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Media Planning

Media planning should be based on the needs of your business, taking into account sales and growth goals and incorporating strategy to achieve both of these goals. It is about having a well thought out advertising schedule, and not throwing good money away booking advertising just based on opportunity buys, or without a goal in mind.

In most businesses, particularly in retail, there will be a need for both direct sales results and brand building and awareness, which in turn assists in creating long term relationships. These two goals are not mutually exclusive and can co-exist in a structured planned Media Buy.