Scorch Talk

I have a theory, and it goes something like this “Those who have the capacity to effect change, have a responsibility to do so”.

Have a think about that for a minute.

If you have the capacity to effect change, in other words, make things happen, bring people together, lead a project, start something great? Then I believe you have a responsibility to do so.

Imagine if more people in the world that DO have the capacity to make things happen, thought this same way? (And I believe that is A LOT of us). Wow there’d really be some good stuff happening.

So don’t say NO straight away to someone’s idea, consider it. If it’s a good idea, then get on board. Sometimes think YES before you think NO! Move ahead and make things happen. And what about your own ideas? We’re only on this earth once, so don’t keep stuff to yourself, get it out there…..its 2010 and we have more avenues than ever before to share our ideas and make things happen.

And you might be surprised at the result.

….And for those of you interested in delving further, Seth Godin has written a mini-book called Insubordinate, which encompasses similar thinking. Here’s a short excerpt:

“I’ve figured out that there are three kinds of people:

Linchpins

Supporters

Leeches, Advocates for the Devil, and Bystanders (aka people in a pre-linchpin state)

 I lump the last three together as one kind, because I don’t think they deserve categories of their own. Even though they’re the majority in terms of numbers, they don’t matter so much in terms of getting things done.

 The first group, the Linchpins, are the people who make a difference, the ones that ship, the rare ones that truly have an impact. This group of people, in that moment of time, change everything.

 The second group, the Supporters, are eager and willing to help. They respect and admire the work the linchpin is doing, and they’re ready to supply leverage or money or just a smile to help get the job done. Even better, they challenge the linchpin to do more, dig deeper and make an even bigger difference.

 The third group, as you’ve probably guessed, are the pessimists, the obstructionists and the protectors of the status quo. Driven largely by fear, they set out to slow you down, whittle you down and average you down. Mostly, it’s not their fault, though, because they’ve been brainwashed and don’t yet realized how powerful and productive it is to take a different route.”

Well it stands to reason that the first blog on Scorch Talk should be a little about how Scorch Marketing came to be…which hopefully is a story with more substance than choosing a cool sounding name off the kids bicycle….

For the first year Scorch Marketing and Communications was just Lisa O’Keeffe, working from a home office with two clients, having a lovely time and still fitting in some lunches and golf on the days both kids were in school. Then that terrible temptress ‘ambition’ showed her face (assisted by a dose of opportunity and a fair smattering of A type personality) and here we are today. A small team , in our quaint offices in West Perth, our loyal (and hopefully happy) clients, and just managing to maintain some semblance of a life outside of our passion of Marketing!

So we have the lovely foodie clients, Morish Nuts, who make the most delicious nibbles (this is no manufactured PR claim either – just ask anyone who’s tried them). Morish will be launching a new website soon and focussing some marketing energies on the rest of Australia (hence where Scorch comes in!)

In the Home and lifestyle sector we have the latest in high end furniture at Ultimo Interiors, owned by the wonderful Genny and Enzo Sberna,  whom constantly amaze with  their service and knowledge of all things design! Ultimo stock the latest from Europe and also the beautifully manufactured CO2Designs from here in Perth.

Also in homewares is Tile Boutique, a new national brand in the Tile sector, importing the latest from Europe to their 27 stores nationally, with 7 stores in WA , all locally owned and operated. TB is basically a group of committed Tile retailers deciding to join together under one brand with all the associated benefits, and its a pleasure to embark on this journey with them.  We’ve just finished Tile Boutique’s first TV campaign airing  in Perth from January 13th, with beautiful music and imagery composed by the team at Hyperactive (thanks Adrian!).

Our Scorch Talk updates will cover anything we find interesting about Marketing, PR and Social Media, and will also provide interesting updates on what our clients are up to, and the latest trends in design and interiors from Europe.

Stay tuned for next weeks blog about Scorch’s other clients…..one of whom had the responsibility of Cate Blanchett on her recent visit to Perth (i’ll see if I can get any goss!), one an industry event, and a creator of organic skincare for bubs and grown ups (hopefully Smitten will be blogging themselves soon - with people more and more reluctant to put chemicals on their skin, it’s a hot topic).