Great leaps into great campaigns; WA State AMI Awards for Marketing Excellence
Guest Author: Rachel Browning
Last night I had the pleasure of attending the State AMI Awards for Marketing Excellence. An evening to see the best marketing projects and people in the state, complete with paparazzi-like photographers and a drink in hand. Where was suitable to present the finest in the field with awards for Marketing Excellence?
At Scitech, no less.
Following drinks and canapés in the entry, guests were invited to join the officials for a “night with the stars” in the Planetarium. Quite an experience for those of us whom do not frequent the likes of Scitech often (or in most cases, at all).
The big dome came alive with a private screening of one of the latest discovery movies at this science mansion. We were, quite realistically, ‘taken into space’ to explore the world of stars, satellites and intergalactic activity.
The connection that this had to marketing was questionable at first, but the message became clear – results happen when you have the courage to strive for what you believe.
Mr Marco Cicchine, State Director to the National Board, likened the push of a new proposal to those astronomers throughout history who pushed and pushed for materials, experiments and costly machines to be built for them to discover something new and ultimately change what society thought was to be true.
The push to find out more in a constantly evolving market, where consumer knowledge is vital in achieving great marketing results, can only be achieved if you make it so.
Delving into the unknown is a suitable description for Scorch, who won the award State Finalist for New Brand for our work with Tile Boutique (WA Marketing Strategy) which we launched into the WA market in January 2012.
Once a creative idea is formed, it takes a courageous leap into action to lift a campaign off its feat (think of those astronomers!). Launching a new brand becomes successful with a complete marketing strategy across all areas of communication, along with a team of brand ambassadors who are committed to spreading this message to their customers.
The entrants of the Marketing Excellence Awards had shown commitment and passion to the industry, developing campaigns that were original, effective, and would achieve usable results in market research in order to continue great campaigns in the future.
Special mentions to the kings of the night Murdoch University, gaining numerous awards for their work with ‘Box seats, banners and Bob Dylan’ and ‘When ideas connect, encounters are created’ campaigns. Vivid Wireless and iiNet were also worthy winners of the night, along with the other category champions.
The AMI national awards are to take place on 19th October 2011.